Pitch a consultation, appointment, etc.
Conversion pages need present a compelling offer. To convert traffic into leads it is a good idea to present the form above the fold, like this template. If you are driving paid traffic to a conversion point this is a great option.
- Drive value towards the conversion
- Tell visitors what's in it for them
- Ease their fear of forms by promising not to bomb them with junk
- Let them know you're happy to field a call if that's more convenient
Book A Consultation
You can continue your compelling case below the fold
This is a great place to add some additional context. Talk about your offer, your organization, or connect with the pains and triggers of your audience. Prove yourself a credible authority on the topic to reassure visitors that you are worth talking to. For a shorter conversion page you can always delete these modules.
Testimonials add 3rd party credibility to your offering. When someone sees that what you're cooking tastes good to others they'll connect the dots and want some of their own deliciousness. Our advice is less is more, use the most impactful sections of longer testimonials.